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Friday, October 4 • 1:30pm - 2:45pm
#234 - Integrated Retention Strategy for Membership
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Description:
This workshop will provide an overview of the functions and processes performed by membership and marketing to support retention practices in chapters. Topics to be discussed include first-year engagement, membership auto-renew (MAR), membership retention tool kit, email campaigns, and best practices from local chapter perspective. The objective of this session is to walk participant through creating an integrated retention plan to use with their chapters.

Learning Objectives:
At the conclusion of this session, attendees will be able to:• Describe how membership and marketing leaders can work together to support retention practices. • Describe how to create an integrated retention plan.
Speakers
avatar for Louise Games

Louise Games

Global Product Manager, PMI
Louise Games has over 20 years of membership association experience driving all aspects of global integrated membership and marketing programs. During her 8-year tenure at PMI, she has supported the global team responsible for implementing the membership strategy and cultivating the... Read More →
avatar for Nicole Santosusso

Nicole Santosusso

Marketing Indirect Channel Analyst, PMI
Experienced marketer who has spent over 20 years driving strategic growth for companies ranging from insurance to retail shopping channels. Nicole joined PMI in December 2013 as a marketing specialist with direct focus on volunteers and chapter support.

Friday October 4, 2019 1:30pm - 2:45pm EDT
122A
  Membership Track